Dulux, the paint brand, had a bit of a mini Oreo moment last night at the 2013 BRIT Awards.
It wasn’t quite on the same scale as that achieved by Oreo during the Super Bowl blackout, when the lights went out at the New Orleans Superdome for 35 minutes, and the cookie brand tweeted an ad that went on to be shared more than 22,000 times, but it was in a similar vein.
It came as the BRIT Awards was still on the air and the Damien Hirst designed dotted winner’s statuette was getting a good deal of attention. Dulux sent a tweet with a picture that showed quick thinking and demonstrated how brands can benefit from being switched on at the right social media moments.
The tweet read “Looks like Damien Hirst may have used some of our favourites on the #BRITs2013 award!” and ran alongside a picture of the Hirst statue and a Dulux colour chart.